Alessandro Benetton’s A Playlife Story

Alessandro Benetton A Playlife Story - Blog BenettonAlessandro Benetton A Playlife Story - Blog Benetton

Alessandro Benetton is a sports enthusiast, which makes him passionate about fair competition and respect for the rules. He is also someone who loves contemporary art (because it surprises and opens up new horizons) and the values of family and home and adheres to timeless objects and design. All this is reflected in his new book: AB: A Playlife Story.

Alessandro Benetton A Playlife Story - Blog Benetton

The volume is a parallel story between the words of Alessandro Benetton, collected by journalist Paola Pollo, and a series of images, from family albums and school journals, past and present. An unprecedented and candid narrative whose theme is freedom of thought and action by Alessandro Benetton, his fidelity to certain values but at the same time, the ability to open the mind and look to the future: from his roots in Treviso to his education in the United States, from the adventure in Formula 1 to the founding of 21 Investimenti, and his current responsibility at the direction of Benetton Group.

Alessandro Benetton A Playlife Story - Blog Benetton

For Alessandro Benetton, style is really the hallmark of each of us, in all that we do in life and work, in our passions and affections. The book identifies his style by exposing important moments of his life – childhood, the years in Boston, business, sports, traveling, family -. A cosmopolitan personal style that is reflected in Benetton Group’s Playlife stores, a container of other brands, cultural cross-contamination, products and objects that accompany us daily. Because, as Alessandro Benetton says in the opening pages, “the Playlife world – its style, objects, experiences, memories, symbols and passions – is also my world”.

Alessandro Benetton A Playlife Story - Blog BenettonAlessandro Benetton A Playlife Story - Blog Benetton

Post by Ángeles, read more on México’s blog

 

 

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