Balloons in bloom

Lovers dating, tourists visiting Taipei 101 or students attending exhibitions: there’s always a crowd in XinYi District through the weekend. With the city hall, the Taipei World Trade Center, modern shopping malls and luxury hotels, we all agree that XinYi District is the most energetic area of Taipei city!


The Benetton Taiwan event ‘Balloon; Bloom’ also took place in XinYi District last Saturday. 10 models wearing colorful knit cardigans were giving balloons and coupons to people and sharing Benetton’s philosophy of color.

I love this balloon idea so much because it successfully created interactions between people, as well as letting us find the laughter we may sometimes have lost. It was a lovely afternoon where simple happiness bloomed!



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