Color, how to explain it?
To me it’s a sort of injection of vitality, energy, playfulness. It’s everything. No one imagines a life in B&W, least of all in grays. It’d be absolute sadness. Seriously. Benetton is a celebration of color wherever you look…
But, how did the great artists of color view this tool of joy? I was drawn to do some investigating on the subject and here is what I found. Quotes from the geniuses of art:

Seek the strongest color effect possible… the content is of no importance. – Henri Matisse

When the color achieves richness, the form attains its fullness also. – Paul Cezanne

Color is the keyboard, the eyes are the harmonies, and the soul is the piano with many strings. The artist is the hand that plays, touching one key or another, to cause vibrations in the soul. – Wasily Kandinsky

Color is my day-long obsession, joy and torment. – Claude Monet

Colors, like features, follow the changes of the emotions. – Pablo Picasso

Color in a picture is like enthusiasm in life. – Van Gogh

Color possesses me – Paul Klee
For all of you, what is color?
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