We want to color the world, see it interwoven like many strands of wool and, most importantly, see it through your own eyes: are you willing to help?
We have at our disposal the best tools on the web, from Facebook to Twitter and Foursquare: take one or more photos of the places you most love – your home, town or neighborhood – color them in and share them with us and with people from every corner of the world.
Play with us with the new Facebook application, or describe on Twitter the color of your world, without forgetting to use the hash tag #knityw and @Benetton_ucb, and become TIPS on the official page of Benetton on Foursquare.
Ready to fill the world with wool and color? Knit your world!