Raise your hand if you don’t have a pair of jeans

Denim has always been a key element of fashion and a must-have in everyone’s wardrobe, no matter in which part of the world you are, no matter what your style is.

Over the decades, jeans have become a cult phenomenon.

They have gone from being worn by workers, thanks to their strong fabric, to the catwalks of the fashion weeks in Milan, Paris, New York, featuring in the collections of the most famous fashion designers.

In the 50s, jeans were very popular among teenagers thanks to the influence of the film and music industry. Google James Dean and you’ll see what he used to wear most. And what about Elvis Presley when he wasn’t wearing outfits with fringes and studs? Sadly, I must recognize that it is what still happens today: fashion trends are greatly influenced by what music icons, actors and people in show biz choose to wear.

All the same, walking on the streets, no matter where you are, you can feel a strong sense of freedom and individuality in fashion: everything is fashion today and cool outfits or cool clothes can easily become popular thanks to the net. Jeans are always there!

In the 60s and 70s hip-huggers, bell bottoms, baggies were the most worn jeans, embraced by the hippy movement. In the 80s, denim trousers made their debut in high-fashion. By that time slimmer, tight, butt hugging jeans were the most requested.

Today, denim is everywhere.

Distressed jeans, turn-ups, wide or skinny, vintage or stone-washed, colored or in natural blue… the palette offers limitless possibilities and styles. Every one of us has a pair of favorite jeans, past or present. That pair we loved the most. The ones we used to wear in the 80s/90s that are now very up-to-date. If you are very young, ransack your mum’s and dad’s trunk and you’ll surely find a cool pair of jeans to wear! True vintage is coolest.

Anyway, it’s amazing that a product developed more that 500 years ago, in Genoa, Italy still meets today’s fashion tastes.



leave your comment