While in Amsterdam, city of absolute madness and where design is ever-present – even in toilet paper details – I found an installation by American artist Barbara Kruger, known and famous for her photographic collages and large-scale installations.
Truth is, her works are amazing to witness live (they can be found in the Stedelijk museum now) due to the power they hold. The exhibition I caught is called: Past, present, and future and it invites you to get lost in a maze of sensible words, emphasizing the play on B&W, and a typography unique to the Helvetica genealogy.
It’s a show that leads one to think that things are best said big so that they reach wherever they’re intended to arrive. Messages like these will not be overlooked. Like the one I picture in the last photo that asks “Is there life without pain?” or that other one that led me to smile: “Please laugh”.
How very nice, but more than nice, genius.
Read more on Perú’s blog