Today we would like to announce a very fresh project that is making us really happy, and hopefully it will do the same for you.
Recently we launched a pop-up store/gallery concept in the heart of New York City’s SoHo neighborhood with all the Benetton styling, so it’s a very bright, colorful and creative space, where art, design, installations and fashion knitwear meet.
This pop-up space is located at 135 Crosby Street and will be open until December 2012, so there’s plenty of time to visit the spot, and discover a fully transformed gas station garage.
You’ll find a unique collection of art pieces knitted by resident artists of FABRICA, mixed with design objects for sale, as well as Benetton wearable fashion sweaters.
Plus, you’ll be able to see some LANA SUTRA sculptures created by artist Erik Ravelo, which engage the senses through sight and touch, communicating the warmth of wool, a human embrace, love, emotion, pleasure (kama), and a common thread which unites mankind (sutra).
We kindly invite you to visit our pop-up store and experience the United Colors of Benetton’s commitment to creativity.