The art of knit at NYC

The art of knit at NYC - Blog Benetton

Hello Everyone!

Today we would like to announce a very fresh project that is making us really happy, and hopefully it will do the same for you.

Recently we launched a pop-up store/gallery concept in the heart of New York City’s SoHo neighborhood with all the Benetton styling, so it’s a very bright, colorful and creative space, where art, design, installations and fashion knitwear meet.

The art of knit at NYC - Blog Benetton The art of knit at NYC - Blog Benetton

This pop-up space is located at 135 Crosby Street and will be open until December 2012, so there’s plenty of time to visit the spot, and discover a fully transformed gas station garage.

You’ll find a unique collection of art pieces knitted by resident artists of FABRICA, mixed with design objects for sale, as well as Benetton wearable fashion sweaters.

The art of knit at NYC - Blog Benetton The art of knit at NYC - Blog Benetton

Plus, you’ll be able to see some LANA SUTRA sculptures created by artist Erik Ravelo, which engage the senses through sight and touch, communicating the warmth of wool, a human embrace, love, emotion, pleasure (kama), and a common thread which unites mankind (sutra).

We kindly invite you to visit our pop-up store and experience the United Colors of Benetton’s commitment to creativity.

The art of knit at NYC - Blog Benetton The art of knit at NYC - Blog Benetton

 

 

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