Talented Peruvian fashion photographers, we’ve got several of those. You have probably already heard of Alexander Neumann or Mariano Vivanco. I won’t mention Mario Testino because it’s a no-brainer. What gives me great satisfaction is to see how their work has started to go around the world and their names have gained unprecedented importance in the media. (I promise I’ll dedicate entire posts to their portfolios).
The other day I met Javier Falcon who is also a photographer and with his talent he has begun to make a name and a place among the greats. How so? Actually his way into fashion photography came hand in hand with Alexander Neumann, who he knew long ago and thanks to whom he was encouraged to try to break into the fashion world. He assisted Neumann in many projects for international magazines and when I say assisted I mean that he virtually was his right hand. After working with Neumann, Javier had the opportunity to attend Mario Testino for the Vogue issue dedicated to Lima. Wow.
Then he continued to work with artists of the caliber of Jacques Dequeker, Phillipe Renam and Kliot Christofolleti precisely for the October edition of Vogue Brazil that presented a special article on Peru. Javier has audiovisual training, so he has also been in charge of making fashion films of the photography productions, that’s how he ended up making videos for L’Officiel and Vogue Mexico.
With no more words left, I let the pictures show their work. These pictures are part of the productions where Falcon has worked as a photography assistant. But, what exactly does a photo assistant do? In Javier’s words: The assistant takes care of the lighting, equipment, images (storage) and of course suggests things like changes in any of the areas. That is during the photo shoot; on the pre-production, he is present throughout the process by providing ideas.