The Impossible Cool

The Impossible Cool - Blog BenettonThe Impossible Cool - Blog Benetton

The Impossible Cool is a tumblr that is a contradiction in itself: a collection of portraits that are proof that being cool is possible. And in what way: Nelson Mandela, George Harrison, Jack Keourac or Maria Callas are some of the characters you’ll find at this site.

Of course, no one said ever that being cool was simple, but there you can find some clues. “Style is knowing who you are, what you want to say, and not giving a damn.” - Gore Vidal.

The Impossible Cool - Blog BenettonThe Impossible Cool - Blog Benetton

What does it mean to be cool? Is it inner confidence? Is it great style? Or is it that X factor that you can point to?

The Impossible Cool explore this notion through the images of these past and present icons. We don’t know what it is either, but we can recognize it when we see it.

The Impossible Cool - Blog BenettonThe Impossible Cool - Blog Benetton

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