Turn your passion into your work

Turn your passion into your work Veronica Algaba - Blog BenettonTurn your passion into your work Veronica Algaba - Blog Benetton

One day surfing on the Internet (something that I do a lot of) a picture of beautiful – and I’m sure delicious – cookies with a handmade legend under it called my attention, it was signed by Veronica Algaba, it called my attention and that´s why I contacted her to share with you her secrets and experiences.

Tell us how did your interest in illustration begin?
I always remember drawing, so my interest in art has grown and strengthened with my studies in school, arts high school and college. I studied interior design at a school with a very artistic basis and there I experimented with Chinese calligraphy, illustration, painting, scenery, photography, volume, interior drawing… I like to be multidisciplinary but a leopard never changes its spots.

We have seen that you work as illustrator, since when?
For the past three years I could say, formally and professionally.

Turn your passion into your work Veronica Algaba - Blog BenettonTurn your passion into your work Veronica Algaba - Blog BenettonTurn your passion into your work Veronica Algaba - Blog Benetton

What is your favorite technique?
Watercolor, although I love mixing techniques in the same illustration: pencil , watercolor or ink for the details (such as hair, eyes…) and if the occasion requires a computer. It can also happen that one day I wake up and decide to paint in oil or devote all my time to graphite, but I like to see results fast, I’m a little impatient, and watercolor technique is for me more gratifying and faster.

How do you manage your time? Do you have a formal schedule of eight hours or work when inspiration strikes?
It all depends on the works themselves, and the day of course. I’m sure I work much more than 8 hours. The machine in my head keeps going continuously and I enjoy it, you have to be receptive to “inspiration” 24 hours a day… this “you take that inspiration to work” is completely true.

Turn your passion into your work Veronica Algaba - Blog BenettonTurn your passion into your work Veronica Algaba - Blog BenettonTurn your passion into your work Veronica Algaba - Blog Benetton

There are many artists with fantastic products that no one comes to know, what have you done to reach so many people?
When college ended my illustrations were just a way to show my drawings to the world without seeking much more than that, but social networking subsequently made me understand that I could transform my passion into my work and I did it.

As if social networks were not enough to show the world your work, you’ve got a thousand ways to market your artwork, tell us about these successful hand-painted cookies and tell us what other mediums you use to capture your art in addition to paper.
I like the idea of putting an illustration anywhere. Beyond paper I love designing textile prints, put my illustrations on t-shirts, painting interior murals, hand painted baby bodysuits, mugs, scarves… anything works. I have a relative with a lot of talent at cooking, Carla Merino, whenever we have the chance we do things together and one day the hand-painted cookies and cakes came out. People really appreciate it.

Thanks for your time Veronica!
Follow her at her blog, Facebook, Tumblr, or Instagram.

Turn your passion into your work Veronica Algaba - Blog BenettonTurn your passion into your work Veronica Algaba - Blog BenettonTurn your passion into your work Veronica Algaba - Blog Benetton

Post and interview by Aminta, read more on Spain’s blog

 

 

leave your comment