Benetton and Nylon México have joined forces for a special edition catalog.
All the garments are from our spring-summer season and are in stores right now.
The aesthetics of the catalog, the looks and the style studies are totally Nylon México.
We have documented the behind the scenes of the session as we were watching the sketches being transformed into pictures. The work required on a photo shoot is long and laborious. It begins with the selection of garments, the models, the location… there are many decisions to take!
Before the photographer can click, the creative team must take care of every detail. But the fact that it’s so much work doesn’t mean it’s not fun. The bottom line: it’s creative work.
It is always surprising to see how a garment that was there, hanging on its hook, acquires an entirely new life. A catalog like this doesn’t only serve to show clothes: it will fill you with ideas and will awaken your creativity.
If you want to get your hands on one and see all the Nylon México team looks, just take a walk to your nearest boutique.
Read more on Mexico’s Blog