Hello 852!

by Be-Blogger CHINA / 中國 on: 六月 5th, 2012

之前收到Benetton送來的貼心小禮物─尼龍環保購物袋及針織手機套,是日常生活中常用到的單品,色調充滿Benetton一貫的鮮豔風格,讓人不愛上它們也難。

 

這次帶上它們和好友一起短期旅行,也不忘提醒大家多利用環保購物袋,一起和Benetton重視環保!

這次短期旅程的地點為香港,飛行時間約一小時45分鐘,充滿各地美食、時尚品牌以及無時差和語言隔閡的優點,成為許多台灣朋友選擇短期旅行的好去處。

香港土地可概括為香港島、九龍半島、新界三大部分並擁有高度發展及複雜的交通網路。公共運輸的主要組成部份包括鐵路、公車、小公車、計程車及渡輪等,其中,鐵路是香港最主要公共運輸工具。大部分交通系統都接受八達通卡,不論是搭乘交通工具或是便利商店購物都能使用八達通卡結帳,因此建議觀光客可以買張八達通卡,離開香港時也可以辦理退卡,十分便利。

香港同時為全球其中一個最安全、富裕、繁榮和生活高水平的城市,素有「東方之珠」、「美食天堂」和「購物天堂」等美譽,這裡不論是街邊小吃到高級餐廳,各國美食佳餚任君挑選;購物更沒話說,幾乎所有品牌都能在香港找到,不論是高級精品到新銳設計師品牌,風格多變加上免稅價格,也是許多人血拚的好去處!

旅行最開心的莫過於是可以了解當地文化和美食,但有些門路還是要靠當地朋友推薦才知道,這次嘗試幾間香港朋友推薦的甜品店,果真讓人回味無窮!特別推薦銅鑼灣的聰嫂龍眼冰、太平館的梳乎厘(Soufflé)和Sift Patisserie巧克力蛋糕,保證吃了會上癮!其他美食像是九記牛腩、義順燉奶、添好運點心專門店、南記及勝香園,也是讓人念念不忘!另外如果想要悠閒的下午茶時間,可以去IFC的TWG Tea Salon & Boutique,品嚐來自世界各地的茶及甜點唷!

不論是和好友短期旅行或是和香港朋友相聚都十分開心,即便現在網路平台發達,聊天總少了那份溫度及熱情。能有時間一起旅行和相聚,是繁忙壓力情緒釋放也是補充正面能量,可惜歡樂時間過的特別快,只能期待下趟的短期旅行!

這次也很開心可以和我的偶像─時裝部落客Joey Ma見面,他的穿著打扮充滿個性、前衛且獨特氛圍,喜歡時尚的朋友千萬不能錯過他的Blog─I N D I V I D U A L I T Y 。

Vincent Hsu, Ce n’est pas à la mode

 
 

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 10 Trends for 2010 and Beyond

by United Blogs of Benetton on: 三月 3rd, 2010

The fun-loving youth from China

A decade ago, most young adults in China were a little square. These workaholics spent their free time mainly in test-prep courses and treating potential bosses to dinner. After leaving school uniforms, it was immediately into navy poly-blend suits paired with a fake LV belt. Most money made was saved for the eventual house or sent back to family still in the hometown.

The fun-loving youth of 2010 gaze at Apple laptops in Starbucks, question the need for marriage, and sport styles like “boho chic” and “mix and match” heavily influenced by South Korea and Japan but aimed at self-expression and individualism. Some might complain that they are a vain bunch, a “me generation” that respects no authority. Inevitably, they are also more creative, stylish, and vastly more interesting for marketers and other outside observers.

What China’s young people like to buy is closely scrutinized by consultants and executives throughout the globe, but I decided to take a more thematic approach in examining the question. Chinese youth have their own balance of conformism with a need for significance, and these are 10 ways in which I expect to see them to keep at it:

1. Iconoclastic Simplicity – Brand savviness is on the rise. Young people care little for the blatant status slavery of their parents and are keyed in to the nuances of what different brands represent. Purchases are now made to show taste or individuality. The logos, gaudiness, and unironic kitsch favored by older people and provincials is being shed in favor of simpler designs that allow for more creative accessorizing and matching.

2. Alternative Seeps Mainstream – Punk rockers are finally recognized beyond a couple of dive bars in Beijing. Alternatives to the cheesey schlock from Taiwan and Hong Kong are finally widely available. A multiplicity of subcultures – hip hop, punk, goth, and others – are now widely seen and recognized. Young people will have to be more imaginative in coming up with ways to be subversive.

3. Hip Holidays – Chinese are already the biggest spenders on luxury goods – per visitor – in Paris and other locations, but now young people are looking for more creative destinations in countries their parents might have dismissed as “too backward” like Vietnam and Nepal. Of course, they return with distinctive handmade scarves and wicker bags that give the upper hand in the race to be uniquely hip.

4. Online Shopping – Just as the youth prefer sharing feelings online, they increasingly like to buy things on taobao.com and other sites, which are now also attracting major brands. A new trend is to join a Shike (“testing customer” club, which brings three product samples a day. These might be a drink, a box of tissues, and a sample of luxury skincare.

5. Second-Tier Cities are Cool – Have you seen the mural covered high-rises near the art school in Chongqing? Fantastic – they go for almost 20 stories. There are now youth culture hotspots in cities well beyond Beijing, Shanghai, Hong Kong, and Shenzhen. Chongqing, Chengdu, Wuhan, and Xian are all places to watch.

6. Streamlined Living – Like their Western counterparts, Chinese kids are either too lazy or too busy to clean or cook. The only time they eat home-cooked meals is when parents are cooking. Generally, food is had at restaurants or in packages bought at 7/11 or the grocery store.

7. Going Green – Hipsters realize they are living in the world’s most polluted cities. They might seek a carbon-neutral life through buying secondhand, riding a bike, or eating less meat. The LOHAS or “Lifestyle of Health and Stability” movement has met with success here. The bicycle brand Forever just commenced a grand plan to integrate a comprehensive bike rental system along Shanghai’s streets.

8. Charity Goes Mainstream – Young people are starting to care. Events, brands, and all spending will increasingly need a charity focus. Each person will increasingly give and even in small amounts the cumulative effect will be vast as it supports causes such as the growth of microfinance and relief after natural disasters. Adding to the strength of social causes is the unavailability of political outlets for youth expression.

9. Innovation from the East – Successful – rather than simply high-status – products are often introduced from Taiwan and Japan. Whether in fashion or food, other Asians are often better at matching taste requirements of the Chinese consumer. Fashion inspiration might also.

10. Inspiration from Within – Stylish people – into their thirties – might look to the post ’80s or ’90s generation for determining what is cool in areas well beyond just dressing. The rise of the internet, fashion blogs, street style pictures, and a greater general confidence means that inspiration might start to come more from the young people on the streets of Beijing and Shanghai and less from celebrities, western magazines, and Tokyo and Seoul.

Stylites in Beijin

 
 

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