Eternal Rebeginnings

by United Blogs of Benetton on: mars 18th, 2010

Fashion, style, change like a cycle, they cannot help but be inspired by past foundations to create new trends. We are faced with eternal rebeginnings that endure over the years. For some, the new and the original are separate and independent, an open relationship, while for others it is a marriage.

Audrey Hepburn and Pharrell Williams have wayfarer style sunglasses in common.

The 2000s were marked by the inspiration of the 60-80’s especially with the return of flashy colors, leggings, and wayfarers… The beginning of 2010 saw the rebirth of 90’s pieces, so we are seeing a return of the perfecto, denim jackets and the grunge and punk espirit of those years. One quickly notices this motorcycle touch given that the 90’s themselves were inspired by the 50’s as evidenced by the perfecto worn by Marlon Brando. We thus witness a continual return to the key pieces of the previous decades.

Lady Gaga sporting a perfecto, but Marlon Brando made it legendary well before her.

Samantha wore jackets already customized with metal like Verbal today.



The new generation is inspired by the past while bringing in its own touch. A fresh touch that produces a new product, creating a different combination of clothes. The designs are adapted, modernized to reflect the new looks. Also, every piece, every accessory, every article of clothing finds a new life, a new story and above all a new way of being showcased in the eyes of a new generation.

Montaigne Street would have its place in Grease at least for the perfecto/shirt look.

Martin Margiela reinterprets the famous jacket « Thriller » by Michael Jackson.

Johnny Depp in the 21 Jump Street era wore the denim jacket before Agyness

Montaigne Street


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 Fashion State Of Mind

by United Blogs of Benetton on: mars 10th, 2010

As Style and Fashion lovers, we want to offer you a kind of reference guide that may help you to define your best way of dressing and to also show that getting dressed is not only a question of clothes, but a real process.

1Charisma plays a big part in the perception of style. We are not talking about being pretentious, but rather developing your own identity, simply being yourself and following your heart. Presence, attitude, seduction are features of one’s nature that can be modified over a lifetime by those willing to improve them.

2The fear of testing new experiences and others’ opinions can stop us from daring something, and give us the feeling of being locked up in a cage where our personality cannot blossom. So we have to take risks in Fashion like in real life in order to keep searching for that exclusive part of ourselves that can be the starting point of discovering trends in the future.

3We always have to do our best in our field, whatever it is. And increase our results like in a sports competition. Improvement is a very important part of this Fashion State of Mind. Always go ahead, always push the limits.

4Creativity is a very important point too that requires intuition and experience. Creativity helps us to be ahead of the others and may even raise some people to the level of Fashion Icon. Imagination, daring, trying new things are the basis of each style, of all things that make our world move forward.

5The best way to improve our creativity is to cultivate our mind. The first step toward enriching our knowledge is to work on an open minded spirit. Not to be stuck only to the fashion world but to enhance our lines of interest by deeply researching different sources like blogs, websites, stores, art galleries, movies, books and so on. All of this can make us lift ourselves up.

Montaigne Street


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