Genova: con quella faccia un po’ così

by United Blogs of Benetton on: maggio 17th, 2011

Al mare, quando piove, piove sul serio.

Quando il temporale finisce, però, e il vento ricomincia a soffiare, allora il cielo si libera d’improvviso e tutto – le spiagge, le strade, i palazzi – s’illumina di una luce speciale.

C’è una luce così quando i primi bambini arrivano al negozio Benetton di Genova Via XX Settembre e appiccicano le loro facce contro la vetrina come se fosse una pasticceria. Pochi minuti dopo le porte si aprono e il casting ha inizio.

La prima cosa che noti è che alcuni dei bambini sono elegantissimi. Le loro mamme hanno esagerato? Macchè, la ragione è un’altra. Sono le 3 del pomeriggio di domenica, giorno di prime comunioni, e dagli sguardi appannati di alcuni bambini filtra un misto di estasi mistica e digestione irrisolta.

C’è anche chi ha votato il suo pomeriggio a divinità pagane: una bimba è accompagnata da sua zia, la mamma è andata allo stadio a vedere la Sampdoria e ha specificato che le raggiungerà solo in caso di vittoria.

Dopo che il suo piccoletto si è fatto fotografare, una mamma ci si avvicina e confessa: “Riguardando la fila, non c’è nessuno bello come il mio”. E come biasimarla? Con “quella faccia un po’ così”, fatta di dettagli divini e minuscole imperfezioni, ogni bambino è il più bello del mondo per la sua mamma. Lo pensava anche Anna Magnani in “Bellissima” di Visconti.

Se avete dieci minuti, guardatevi questa scena stupenda.

Immagine anteprima YouTube
 
 

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 Firenze: ruspa e carote!

by United Blogs of Benetton on: maggio 16th, 2011

Non c’è nemmeno il tempo di assaporare una fetta di lardo di Colonnata che lo store Benetton di Via de’ Cerretani è già gremito di bambini e bambine.

 

113 per essere precisi: accompagnati da mamme, fratelli, sorelle e papà, a dire il vero soprattutto papà che, non si sa se per dovere o per un tardivo attacco di gelosia, stanno diligentemente in fila a tenere il posto alle loro amate pargole. Nell’attesa del proprio turno un bimbo corre, un altro gioca, qualcuno disegna.

Quando ci avviciniamo con la telecamera per chiedere ai micro-protagonisti del casting cos’è che li rende unici, facciamo una serie di scoperte sorprendenti.

Primo: non solo pizza e Nutella, qualcuno preferisce le carote. Secondo: si può essere provetti nuotatori pur non avendo ancora imparato a nuotare (?). Terzo: nonostante la globalizzazione e i reality show, guidare una ruspa è un sogno che non accenna a passare di moda.

Vedere per credere.

Immagine anteprima YouTube
 
 

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 Vieni avanti, bambino!

by United Blogs of Benetton on: maggio 13th, 2011

Biondo, moro o coi capelli arancioni come fibre di carota. Bianco, giallo, nero o meticcio. Maschio o femmina. Slanciato o tarchiato. Magro o cicciotto. Con un neo sulla guancia o le gote ricoperte di lentiggini. Non importa. Se chiedi a una mamma com’è il suo bambino, ti dirà sempre che è il più bello del mondo. Sarà vero?

Il 14 maggio comincia il casting per selezionare i quattro modelli della prossima campagna Benetton bambino.

L’iniziativa si svolgerà in parte on line, com’è stato l’anno scorso per la campagna adulto It’s my time. E in parte in store, in un viaggio d’Italia che toccherà 12 negozi Benetton sparsi per tutta la penisola. Per ogni tappa ci saranno un set, un fotografo e decine di candidati carichi come molle.

Da Firenze a Palermo, questo blog racconterà le città, i negozi, i protagonisti di questo anomalo Tour d’Italie. La parola, naturalmente, la lasceremo a loro: i bambini. Perché piagnoni o sorridenti, placidi o ribelli, timidi o casinisti, quel che davvero conta è che ciascuno di loro, a modo suo, è unico.

 
 

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 Because you’re unique

by United Blogs of Benetton on: marzo 17th, 2010

This global casting competition is closed, almost 65.000 people decided to take part in the competition to prove to the world they’re unique.In these last days I particularly appreciated some competitors, like Claclacla; her profile is full of colours, her pictures makes you see a beautiful girl smiling, and you can definitely understand she’s a nice girl to hang out with.


Colour is the main characher of Franmartinez‘s profile as well, he says he’s called mr.brightside because he can always see the best part of every person and thing. I enjoyed a photo in particular, a colourful portrait with the sentence “The world is not just black and white” , is there anything more true than this?

Irida

Irida is another person who caught my attention. She likes photography and in the pictures she plays with her face making different funny expressions and painting it. What I loved about her? This sentence in her description: “imperfect is the new perfect. In the world of perfection and models, my imperfections make me special”. What else do we need to say?

  • Irida

    Irida

    20-year-old girl from Greece

Melisa

What gives you a state of peace and relax? The idea of a beach at the sunset maybe? Or maybe also a pretty face like Melisa‘s? I loved her photo of the peace symbol made of hands, and the wonderful drawing you can see in her profile.

  • MeliSA

    Melisa

    26-year-old girl from Bosnia and Herzegowina

Jessica

In a global casting competition like this one I really loved Jessika. What makes her special is her global approach to life. She’s Swedish but she was raised in Germany, Poland, Sweden and Tanzania and now she’s residing in Japan. You can see from her look in her eyes that she’s a risk taker and that she’s a cosmpolitan with the will of travelling and find new exciting places to visit.

  • Jessica

    Jessica

    20-year-old girl from Japan

The Blonde Salad, Italy

 
 

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 Band of Four (A real band, I mean)

by United Blogs of Benetton on: marzo 15th, 2010

4 nations, 4 styles, 4 musicians. I would love a concert.

I have set up a band. With the casting guys of course, because I can’t play a thing, not even the door bell.

During my tours through the website (but how many are you guys?) I often find the most interesting photos are those that show people expressing themselves through their passion or preferred activity.

Such as dancing, jumping a ditch (how many of you are jumping?) or performing with an instrument. Well, I have combined four elements for a very international band.

Kandis from the United States on drums, playing the snare drum, wearing an enviable Chanel style outfit.

  • Kandis

    Kandis

    23-year-old girl from United States

Near Kandis, Oleg from Russia on the sax, who, if need be, can play the tambourine too and wears a beanie pulled well down on his head.

  • Oleg

    Oleg

    27-year-old guy from Russian Federation

In perfect harmony with Kevin from Belgium, a sufficiently gloomy guitarist, who also goes for the grunge beanie look, but is endowed with a body sculpted by his time on the skateboard, to be used on stage for breathtaking solos.

  • Kevin

    Kevin

    21-year-old guy from Belgium

On vocals (perhaps with a different dress from the satin one that looks like a wedding favour, that Kevin might well not like) is Bambi from Latvia.

  • Bambi

    Bambi

    22-year-old girl from Latvia

lostinfashion.it

 
 

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 Male Safari

by United Blogs of Benetton on: marzo 5th, 2010

…where are the bold and the beautiful?During the New York fashion shows, my friend Francis had a crisis: ‘No, that’s enough! Why do they choose such horrible models… we have to do something, enough monsters with interesting faces, we want handsome men!!!’.

Well, mindful of Francis’ crisis, I concentrated on the guys. Actually, this casting could be the chance to discover someone healthy, not someone who seems to have escaped by chance from a massacre or someone who had a close encounter with a tram line, or other similar characters who fashion addicts love so much. In order to find some interesting chaps, I searched among the guys who registered recently and this is the result.

I point out, for patriotism, Gaetano the Italian. First of all because he has a nice face (like a scoundrel). And also because he says he’s studying to become a nurse and it’s a relief to know that you can meet him in hospital if you have an injury. The platinum blonde matted hair in some of the photos is truly terrifying but it requires a certain degree of courage, so well done!

After him, I began to search among the most voted with great disappointment: too macho or too false. Very sporty, another Italian Andrea C. with a turban scarf on his head. It’s surprising how he can pass with nonchalance from Scarface, to a rapper pose, to the one with a green checked shirt, crawling on the sidewalk (but what kind of pose is it?). He seems to be friendly and also a guy who goes on holiday in places with incredibly lit landscapes (I’m very envious).

The next searches were a failure. I point out only Vish from India for one of his photos: an image from a holiday with a hand on a panoramic viewpoint railing (or road with a sheer drop). All of us have a photo with a hand on a railing. Me too, obviously. Well, comment and point me to some nice guys! I’ll tell Francis and make her happy too.

  • Vish

    Vish

    19-year-old guy India

Lost In Fashion, Italy

 
 

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 Like a sandal in the wind

by United Blogs of Benetton on: febbraio 16th, 2010


Of course, it’s snowing. Of course, I am about to leave for New York where the perfect storm is awaiting me. Before it’s too late I’d better go into town and buy boots, waterproofs and thermals to avoid completely freezing.

It’s eight thirty, the sky is milky and snow flakes the size of golf balls are falling. Help! I take the subway, which is better than taking my chances over ground. I re-emerge near the cathedral, Milan, and I go towards the nearest shoe store, to buy padded boots. I look in the first window: sandals. Sandals?

No, excuse me, it’s snowing, can’t we put things in the shops that are, well, if not exactly sensible, at least vaguely linked with planet earth? The only people who respond to my needs are the street sellers who, if it rains, get the umbrellas out (and sell them), if it’s packed with people, bring out the most ridiculous objects (and sell them too) and in the middle of the next snow storm I bet they’ll have a sign ready saying: “grit, shovels, boots” (I hope).

Is it us, who write “summer’s here” in November, that provoke the temperature change in the shop windows? Is it my fault that sandals are on sale in every window? Nice sandals though, I admit. Slim heel with cream straps. And wedges with a leather band. Forget it. I’m looking for snowboots.

Lost in fashion

 
 

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