Bagong app ng Benetton

by Be-Blogger Pilipinas on: Octubre 4th, 2011


Kaka-download ko pa lang ng app ng Benetton para sa iPhone. Eto siya sa sulok ng page 2 ng aking apps. Nasa display page ang latest collection, para sa Autumn Winter 2011.



Masasabi kong kumpleto ang laman ng app; wala ka nang hahanapin pa o kailangan pang i-Google para sa pinaka huling media galing sa brand: mula sa collection, campaigns, at videos hanggang sa pinaka sariwang balita at mapa ng mga shop ng Benetton.



Makikita isa-isa ang mga damit mula sa mga collection.




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 Knit your world

by Be-Blogger Pilipinas on: Julio 18th, 2011


Marami siguro sa inyong magtataka kung ano ang silbi ng knit sa Pilipinas, samantalang sa init dito, kahit manipis na kamiseta lang ang suot mo, pagpapawisan ka na nang todo. Pero makikita sa mga nakalap kong cameo mula sa aking blog, na di lang naman makakapal na sweater ang knit: meron ring maninipis na pullover, may knit na kurbata, may knit na scarf. At di rin kailangang itim o gray lahat: maganda rin ang knit sa iba’t ibang kulay.


Sigurado ako, mas marami pa kayong mapagpipilian, lalo na mula sa bagong Fall/Winter 2011 collection ng Benetton, kahit na wala naman tayong taglagas o taglamig. Pero bago ko ipakilala ang bagong collection, iimbitahan ko muna kayo sumali sa isang exciting na pa-contest.


Magkakaroon ng simultaneous event sa tatlong malalaking siyudad sa Europe sa September 2011. Lahat ng mananalo sa contest ng Benetton ay bibigyan ng pass at iimbitahang makisalo sa bonggang event. Maraming paraan upang sumali sa contest at makihalo sa mga nakahandang activity:


Facebook app:


Para magamit ang app, maging fan muna ng Benetton page sa Facebook.


a. Mag-upload ng picture ng lugar kung saan ka galing. Puwede pumili mula sa Facebook image gallery o kaya’y mag-upload galing sa iyong computer;


b. Pipili ka ng isang kulay na pang-edit (tone) sa iyong photo;


c. I-select sa listahan ang iyong tinitirhang bansa at siyudad;


d. Babaguhin ng app ang itsura ng inupload na picture: lalagyan ng kulay at gagawing “woolly”;


e. Ang bagong picture ay ididisplay sa wall ng Benetton Facebook page at isasali sa isang mapa ayon sa kulay at bansa.



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 Benetton sa Foursquare

by Be-Blogger Pilipinas on: Junio 29th, 2011


Nasa Foursquare din pala ang Benetton.



Syempre, nung malaman ko, kahit na alas kuwatro nang umaga, sinubukan kong “puntahan” ang mga Benetton branch sa Manila. Una ang Trinoma. Bilang bagito sa Foursquare, di ko alam na puwede pala mag-check-in kahit wala ka sa lugar na ‘yon. Kaya ayan.



Akala tuloy ng mga kaibigan ko atat ako mag-shopping. Sa Robinsons Galleria, Ortigas ang susunod.



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 Philippines voices

by United Blogs of Benetton on: Junio 29th, 2010

I never expected to chat with so many wonderful people across the globe, and to meet the lovely winners and bloggers in New York last April, together with the people from Benetton. As many have already said, this has been something truly memorable.

But that was not the end. Take these quotes from some Philippines guys and gals, who have joined the contest and have created new profiles even after the winners were announced. That’s the art of enjoying.

Sara Camille
I like to draw people I know as dinosaurs and monsters… I’m not good at goodbyes, but I really like cheese… Shine on, rock on, and love, love, love! :)

Yes, my hair is natural. (And what hair!)

In a time where men and women have no boundaries to what they can or can’t do, I think IT’S TIME for something new, someone less gender-specific. Someone like me, who the general public seem to look at differently, can actually be recognized for a change.

Mike Grageda
I’m mixed race. I’m mostly Filipino, a little Chinese and a little Spanish in me. Just shows how the world is getting more diverse and diverse.

It’s always been my dream to become a model.

Mauie Sanchez
I’m a dreamer, my dreams bring me to places I’ve never been to and to dreams I never thought I could have…My innate ability to make others laugh is what keeps me going, and my heart (en)joys in the continuous unfolding of the wonders of this world.

Pretty eyed, pirate smile, she’ll marry a music man. :)

I never, ever, eeeeever (I needed to stress that) in my life thought I would have had the GUTS to take a strike at my dream of becoming a Benetton model, considering the proximity and lack of opportunities! Thus, when I found out about this competition seven days ago, despite others already thousands of votes ahead of me, I just told myself, GO FOR IT! You never know when an opportunity like this may arise again, so just do it! and I DID! I am not afraid to be different. Life is too short to blend in…Bad day? Good day? It don’t matter, you gonna see me smiling like no other.

Arito Lara
Goodbye people! This was a fun experience! :) Life goes on!

El Bosquejo


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 One-on-One with the Winners

by United Blogs of Benetton on: Abril 19th, 2010

El Bosquejo meets the winnersMore than 24 hours have passed since I left New York, and the three days that I was there still seem a furious blur of colors, people, and places.

Sorting them out, one of the things I most remember are the short but intimate conversations with the winners. I was able to snatch a few quiet moments with some of them between their media interviews and photoshoots.

Lorenzo, aka “Plastic is Fantastic”, who hails from Turin and now lives in Rome, was one of my early favorites. Meeting him personally did nothing to disappoint my perception of him. Of course, my first question was why the name? He said he wanted to be as flexible as the material, to become whatever he wanted to be – or all of them at the same time – in all the colors, forms, and shapes that he deems suitable for the moment.

After Lorenzo I chatted with Abdou, a fellow Italian who has heritage from Senegal. A little more serious than Lorenzo, he said he wants to save his earnings from fashion and advertising so he could study law and come back to Senegal to help his country. Though he was not as fluent in English as Lorenzo, I saw in his eyes how passionate he was about his endeavors.

Another duo I was able to interview were Tereza aka Prage Girl and Natalchou, both living in the Czech Republic. (People often mistook Tereza for Patricia, especially since the two were always together – and were in fact friends already before the end of the competition.) Carefree and charming, Prague Girl does illustration, with works as kooky as her own personality. Natalchou, who was originally from Kazakhstan, also loves art, in the form of painting. She said her friends call her Natalchou to make her original name sound more Czech. She is a surprising mix of things: half-Ukrainian and half-Russian, from Kazakhstan, living in the Czech Republic, and now wanting to learn German (her boyfriend is German) and Italian, and maybe even live in another country!

A native of the US, Janelle is as volatile and unpredictable as mercury – gangster, street, preppy: you name it. Suits her well, as she is a true lover of fashion, with its fast pace and ever-changing trends. Like Abdou, she is also in the industry, but in merchandising, and dreams of being a buyer for one of the big boutiques. She is definitely one to watch. Who knows in what form we’ll encounter her next?

Elizabeth, who lives in Hong Kong but spent much time in Bangkok, told me that all this came as a wonderful surprise, and now she looks forward to the things that she would be enabled to do because of the opportunity Benetton gave her.

The same goes for Kiko, a fellow Filipino, who told me that it was only after years of soul searching that he found who he was, and it was this realization that enabled him to join the Survivor reality contest and Benetton’s IT’S MY TIME casting campaign. Can you imagine him in preppy threads and working in a corporation? He told me that’s what he was doing before he had dreads.

I was also lucky to have met the highly spirited and multifaceted Melanie, who at first sight – just by the way she moved and carried herself – confirmed my suspicion that dancing was a major part of her life. She told me that she not only performs various dance genres, she also teaches her moves to amateurs. Lucky for those who can feel the warmth of her beauty and personality like the rays from the sun.

Soraya is another multitalented winner, who like Melanie (whose dad is African-American and mom is Swiss) benefits from a rich mix of influences. She herself says she has a strong passion for fashion. But as she dreams to become as big as Tyra Banks, she is already doing her own unique bit. She told me that every time she comes back from Ghana (she is half-Ghanaian and half-Jamaican) to London, she takes with her indigenous African fabrics that she then gets tailored into contemporary pieces. And she does this over and above her studies in accounting! Wicked indeed, and not so much a balancing act, but getting the best of many worlds.

Quiet and composed Magali was another surprise. Her dad is a Frenchman born in Morocco and her mom is Vietnamese, but Magali was born in Canada and now lives in Paris. Seems complicated, but I found that it was that rich mix of cultures that influenced her sensibilities. Under her subtle beauty, I found an artistic soul passionate about things – about the colors and textures that go into her textile designs and the soft and restrained music by her favorite pianists. She has a strong French aesthetic made even more subtle by the spirituality of her Asian roots.

El Bosquejo


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 Brothers and Sisters

by United Blogs of Benetton on: Abril 16th, 2010

El Bosquejo, from New YorkAs the winners of Benetton’s IT’S:MY:TIME global casting campaign meet for the first time in New York – people from different countries, backgrounds, and cultures – they begin to share their experiences and learn not just about their differences but also realize how similar they are with each other.

Sharing of stories may start with the most trivial of things, such as hair, accessories, and eyeglasses before talk arrives at studies, job experiences, and of course, ideals.

Amidst all the photographs, interviews, cocktails, and tours, strong bonds are formed.

Writing now from the actual shoot, I can say that the winners – and even the bloggers – share the experience as kindred spirits: as brothers and sisters that will have more experiences ahead of them.

Mai, Susanna and Montaigne Street: It’s My Time bloggers

El Bosquejo


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 The best of IMT

by United Blogs of Benetton on: Marzo 28th, 2010

Out of the 65,000 and more who posted their photographs and videos, I picked out 5 that immediately jumped out from the page. Reasons vary from the warmth of someone’s face and natural depth to sincerity and the absolute ease with which one carries oneself.


With only two photos and one clip – not even of himself but of his feet walking on snow – Tom shows us that he’s a natural. Though his hair be wild, he is very much straightforward.

  • Tom


    27-year-old guy, United Kingdom


Yes, Melanie has wonderful hair, but it doesn’t look simply put on. It is the mane for her tigress within. Her style is as smooth as her dance moves.


LSjoberg dreams of being a model, and he certainly has the looks for it, but what gives him the edge – strange to say it – is the sadness and melancholy in his eyes. There is the promise of much more to discover about him, just through his looks.


Though Arthur may look like the typical bum – and he probably is – you see that he doesn’t care. He doesn’t do anything for anybody but himself. He has that look of unpadded innocence.

  • Arthur


    22-year-old guy, France


Like his favorite arcade games, Burger Kim comes at you from every direction. His style is unexpected, but he carries it well; he is totally himself. Crazy as his Mickey Mouse jumper and goofy as, well, Goofy.

El Bosquejo


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 Welcome Style Accidents

by United Blogs of Benetton on: Febrero 8th, 2010

Indeed, inspiration is everywhere.

For me personally, it doesn’t only come through streetstyle blogs, magazines, and movies, but also via seemingly simple and ordinary, everyday things.

Getting up and preparing for work in the morning, or dressing up for a night out or even for a restful afternoon of coffee and sandwiches, I keep my eyes open and ears pricked.

You see a sky so blue that you want to get out and begin your day early – wearing an electric hue that echoes the brightness outdoors!

Don’t control your feelings when you feel like waxing lyrical. A sunny day with birds singing can inspire you to wear bright colors, florals, or paisley, just to match your cheerful surroundings – even if only through a scarf, a pocket square, or handkerchief.

Of course, there is no problem if you keep things subtle when you go out in the gloom of a rainy morning, with all
the shades of gray
or the full range neutrals.

A rasta song that suddenly pops out from your shuffle mix can remind you that you haven’t worn red, green, or yellow for months. The smell of coffee may nudge you to consider dark brown in your outfit.

Or if you’re the type who wakes up staring at the ceiling, refusing to budge from your dreams, just let your memories flow.

You may suddenly remember that stylish gentleman you bumped into at the bus, and tell yourself that you too can pull off a bow tie. Or you may recall a doting aunt who years ago visited you at your house wearing a bolero that you stared at as a seven-year-old.

Why not?
Nothing should be forced, though a little planning would help. For me, it’s all about wearing what you feel like, and that depends a lot on what you’re thinking and experiencing around you. Keep your heart open for style accidents.

Always come as yourself.

El Bosquejo


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