The very prestigious MoMA – Museum of Modern Art of New York has a project that joints in one event their popular and very famous Merchandising Department (that runs the MoMA Design Stores of NY, Tokyo and Online) and the cultural programing department: The Destination Design Series. This project gathers design products from one country and features them on an expo on their stores and sell during the summer months these objects on their stores.

Since 4 years ago, this NY Institution features during May, June and July, on all the 5 stores (3 at the Big Apple, 1 in Tokyo and another online) the best of the design of an “Emergin Country” on the Design World. “Destinations” like Corea, Japan and Brasil have been features on previous years, and now Portugal gets all the Spotlight.

Portugal, as the chosen country of 2010, will feature 100 objects all made by and in Portugal. Some labels have produced special editions for this event (like the cork objects of Pelcor) other just remade old series (like LaGa Bag by Krv Kurva).

Portugual Designers and Portuguese Contemporary Products gain relevance on International Design Stage … And That is a Good Reality!

And This is Reality

And This Is Reality, from New YorkAfter arriving, the sunny weather just came with us, and NYC was even more shining than it usually is.

The It’s My Time campaign arrived to the Big Apple in BIG Style with a late afternoon cocktail on one of the most sophisiticated places in town – The Boom Boom Room.

It was a great opportubity to get to know everybody. Winners letting themselfs talk at ease with everybody, champagne was flowing (which always helps) and bloggers meet journalists from all over the world.

Vogue Greece, Cosmo Russia, El Mundo from Spain, the World met at the top floor of the hipest The Standard Hotel for a get toghether in STyle. By this stage it was clear to everybody that the NYC Time was going to be a Great Benetton Time!

Sumit from India loves Portuguese Guitar music (and he knows a lot of it … a true surprise!!!), Francis from UK is shy but once you get to know him … he is a true miningfull guy (quote temp job for his dream … play music. Can you imagine such a dreamer? Great guy!!!), Janelle from US is the brigthest smile of all (thanks for all the smiles, it was a true pleasure … and a real Pro!) and Melanie is even more beautiful than in the photos (trully amazing, and lots of good vibes to go with it … one could guess).

The next day, was obviously a success. Good mood. Excelent Vibes. Beautifull faces, and a professionalism worthy of a world class label!!

Not saying this because we were there … saying this because this was a memorable experience! This was a spectacular iniciative! This Was Everybody’s Time!

And now … Josh Olins magic will do the rest … that you will surelly see on a blog, a magazine, or around the corner in a few months!

And This Is Reality, from New York