¡Bienvenidos al blog de Benetton en español!

by Be-Blogger España on: Mayo 8th, 2011

Me llamo Ariadna y soy la responsable del blog Fashionisima.es. Desde ahora, también estaré escribiendo el blog español del proyecto United blogs of Benetton y he pensado que, antes de empezar, estaría bien presentarme un poco…

Esta soy yo hace unos meses en la gala de los Prix Marie Claire y es que, como muchos bloggers, compagino mi pasión por internet con un empleo para pagar el alquiler y tengo la suerte de que mi sustento y mi afición se dan de la mano: trabajo en una revista de moda con lo que estoy todo el día pensando en “trapitos”, tendencias, celebrities e iconos fashion. En este blog intentaré abordar sujetos más variados, aunque no dudéis que la moda tendrá un puesto central. Espero que disfrutéis con la lectura y que no dejéis de dejar vuestras dudas o impresiones en los comentarios. ¡Hasta mañana!


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 Blogging about fashion in a minority language

by United Blogs of Benetton on: Junio 17th, 2010

The other day I questioned about why is really difficult to find Spanish street style blogs on the internet, and today I have the same question about blogs in other languages, like catalan. Just for you to know, in Spain there are other official languages apart from Spanish: Euskera, Gallego, and Catalan (also we have some variations such Aranes, Balear, Valenciano).

A huge part of the textile industry in Spain is set on Cataluna, and also a big part of the most powerful designers and fashion labels on Spain are Catalan. For that reason, Barcelona is a wellknown trendsetter capital.

So why can’t I find bloggers who do it better in Catalan? I just found one pretty place where a girl named Laia (like me, typical Catalan name by the way) talks about fashion in this language. She doesn’t only write about local things, she also express herself about international events, designers, celebrities and curiosities with the same passion of someone who speaks for thousands of readers, but trough a particular way.

Maybe she doesn’t receive visits at all (except for mine, I guess…) she’s sailing alone, but she puts in there all of her free time and passion. It is strange to read about fashion with no English, French, Italian or Spanish words. But isn’t it equally worthy?

I celebrate this kind of things. I celebrate that blogging about something you love, is not always about how many people is going to follow you. It’s about been able to create your own personal space no matter what’s your google rank is or how many comments you have in a row. Now, it’s your turn: do you know any fashion blogs wrote in no massive languages or dialects rarely spoke?



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 Let’s come to Sonar!

by United Blogs of Benetton on: Mayo 13th, 2010

I was reading Jackie Dixon’s post about Lorenzo, a.k.a Plastic is Fantastic, and I cannot agree more with her vision: this boy is pure energy, vitality, positivity and rhythm… I guess, all this sparkle has something to do with his youngness, but I hope he never loses his tireless charm.

All about him makes me think about the next big festival coming to Barcelona next June 17th, 18th and 19th: the Sonar festival. If you love electronic music and avant-garde sounds, this is the place to be. Not only because of The Chemical Brothers, LCD Soundsystem, Dizzie Rascal and more than 100 artists coming this year… mostly because the stage, at least by day, is an emblematic and modern corner of a city plenty of contrasts.

At the last festival edition, more than 75.000 people enjoyed the artistic programme which combines electronic headliners with hundreds of emerging artists and DJ’s representing the most updated music and new media trends. Sonar is the meeting point for a worldwide audience looking for the newest, as well as the professionals, looking for the right environment for business opportunities and networking. But the Sonar festival is also an enlightening visual experience which offers a huge variety of some of the best examples of digital art creation. Let’s say it works as an organization concerned with the cutting edge art, music and technology.

And we can’t forget fashion. Because, as I said, this is a place not only to be, although it’s to be seen. Personally, I’m working on it and I’m actually thinking about my bunch of outfits yet. I will dress denim shorts, that’s for sure.

And because I’m going to be standing during all day and night… flat shoes appear to be the best foot solution, don’t they?

This is the perfect time for not being scared of mixed and matched bracelets, necklaces and rings. The right time to build up an outstanding and unique style. Bring with you all the stuff you can pick up, handle, and wear it at the same time. There’s no place for discretion here, even if it’s dreadfully hot and you wish to wear only a bikini and a pair of flip flops…

Don’t you really love pieces like this? I absolutely felt in love with this hip hop star earrings in the Benetton photoshoot back in New York… and I want them all!!

Festivals like Sonar are also the place to try unbelieveable things like this fluorescent faux nails… I didn’t photograph my own hands with them on, they could become a dangerous weapon while you’re dancing or jumping… also, they could make impossible holding the glass correctly while you’re drinking, but I find them cool and super-disco-funk! Don’t you think?



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