Let’s come to Sonar!

by United Blogs of Benetton on: Mayo 13th, 2010

I was reading Jackie Dixon’s post about Lorenzo, a.k.a Plastic is Fantastic, and I cannot agree more with her vision: this boy is pure energy, vitality, positivity and rhythm… I guess, all this sparkle has something to do with his youngness, but I hope he never loses his tireless charm.

All about him makes me think about the next big festival coming to Barcelona next June 17th, 18th and 19th: the Sonar festival. If you love electronic music and avant-garde sounds, this is the place to be. Not only because of The Chemical Brothers, LCD Soundsystem, Dizzie Rascal and more than 100 artists coming this year… mostly because the stage, at least by day, is an emblematic and modern corner of a city plenty of contrasts.

At the last festival edition, more than 75.000 people enjoyed the artistic programme which combines electronic headliners with hundreds of emerging artists and DJ’s representing the most updated music and new media trends. Sonar is the meeting point for a worldwide audience looking for the newest, as well as the professionals, looking for the right environment for business opportunities and networking. But the Sonar festival is also an enlightening visual experience which offers a huge variety of some of the best examples of digital art creation. Let’s say it works as an organization concerned with the cutting edge art, music and technology.

And we can’t forget fashion. Because, as I said, this is a place not only to be, although it’s to be seen. Personally, I’m working on it and I’m actually thinking about my bunch of outfits yet. I will dress denim shorts, that’s for sure.


And because I’m going to be standing during all day and night… flat shoes appear to be the best foot solution, don’t they?

This is the perfect time for not being scared of mixed and matched bracelets, necklaces and rings. The right time to build up an outstanding and unique style. Bring with you all the stuff you can pick up, handle, and wear it at the same time. There’s no place for discretion here, even if it’s dreadfully hot and you wish to wear only a bikini and a pair of flip flops…

Don’t you really love pieces like this? I absolutely felt in love with this hip hop star earrings in the Benetton photoshoot back in New York… and I want them all!!

Festivals like Sonar are also the place to try unbelieveable things like this fluorescent faux nails… I didn’t photograph my own hands with them on, they could become a dangerous weapon while you’re dancing or jumping… also, they could make impossible holding the glass correctly while you’re drinking, but I find them cool and super-disco-funk! Don’t you think?

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 The loves that you find at a music festival

by United Blogs of Benetton on: Febrero 8th, 2010

A lot of things can happen at a music festival. Everyone knows that. You set out with an idea, but what actually happens ends up being completely different. The craic lays any plans or calculations to waste when good vibes, young people, music and fashion start to mix. An explosive cocktail indeed.

Sometimes you change your plans as soon as you arrive, be it by plane, bus or tube. You get talking to the person next to you, and everything changes. Do you like The Killers? Yeah, what about you? Yeah, me too. Who do you most want to see? The Artic Monkeys. And you? Do I ever!

Before this moment arrives you will have spent two hours in front of the mirror deciding what to wear. Jeans, a skirt, no, maybe leggings would be better, no, they’re so uncomfortable, a pleated miniskirt!

Just when you think you’ve ruled out everything in your wardrobe, you come up with your perfect look: a stripy top, denim shorts, tights and a pair of platforms with a peep-toe. Not forgetting the thick-rimmed specs to add that modern touch to the oufit.

Then, when you’re actually at the festival with your new friend at your side, you decide what groups to see. You make sure it’s clear to everyone that you want to go to The Killers and the Artic Monkeys, but the festival has loads more to offer. The new electronic sounds will make you fall in love with the dance tracks from Justice or LCD Soundsystem, whose single “All My Friends” you will sing at the top of your voice with your new friend.

The platforms, the peep-toes, and one concert after another are killing you, and you’re ready for a break. In the background in the chill out zone you can hear a lounge session that seems to have been lifted from the Café del Mar in Ibiza. Everything is perfect, with your new friend, concerts, laughter, and your other friends lost somewhere in the crowds.

By the end you have discovered loads of new groups, laughed like it was going out of fashion, and on top of all that, you’ve met a new guy. When is the next festival?

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