Now Let’s Look at the Clothes

by United Blogs of Benetton on: April 21st, 2010

Let’s forget about the volcano ash that has made our New York trip a bit longer than we had anticipated for a minute. Let’s instead look back to happier times. The shoot in New York was really 50% about the people and 50% about the clothes and whilst I found it quite interesting seeing the people bring the clothes alive, showcasing their own spirit and style, I was primarily also interested in the clothes from a selfish point of view…

Whilst from my perception, United Colours of Benetton isn’t about pumping out catwalk trend copycats but instead creating their own go-to staples with a sense of fun, I did spy inklings of the A/W 10-11 trends that were seen in February/March…

Here, Natalchou and Magali wear the hiking outdoors-y looks really well complete with chunky boots and socks, furry hats and lumberjack plaid jackets. Ok, they’re not actually fit for hardcore hiking but at least they’re sartorially spot on…


The ensembles of the day had to go to the mixed and clashing knitted checks that Tereza and Patricia wore. They loved it so much, they didn’t want to take them off and even when they were off the shoot, they were giving out model-esque poses.
Melanie wearing some of the lovely Fair Isle knits that Benetton have lined up for A/W 10-11 had a great energy on set…



More of the Fair Isle…

Sheepskin and checks… you won’t be able to escape this stuff come winter…



Ben is looking particularly ready for A/W 10-11 with this sleek camel coat. Call it whatever you want; tan, beige, camel, fudge-brown… these shades are going to be running rife… all responsibility goes to the collections by Phoebe Philo at Celine and Hannah McGibbon at Chloe…

Then there are more colourful elements which for me sum up the spirit of Benetton, that a tried-and-tested staple is offered in every colour under the sun… like these puffa jackets as modelled by David and Plastic is Fantastic, who also is sporting some very cute leopard print ear muffs…



Then there’s the signature knitwear, the jumpers and cardigans that again comes in a plethora of shades… I love the colour combinations of coral, blue and purple layered in an unusual way on Soraya. Elizabeth wears a pink on pink combination that looks stunning with the whimsical roses in her hair…



And the final unique Benetton touch? Some bling bling Benetton logo earrings that were custom made for the shoot and modelled very poorly by me but very well by Janelle

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