Benefitting from Benetton Knits

by United Blogs of Benetton on: May 17th, 2010

The real campaign images featuring the amazing chosen cast of It’s My Time are of course not out yet but these A/W 10-11 look book images are wetting the appetite for what is to come. My first port of call in United Colors of Benetton has got to be the knitwear. The stuff that I begged my mother to buy but alas I had to head to C&A instead (Europeans will be familiar with that store…). And so from an autumn/winter season, I’d expect nothing less than some cuddly knits to get me through the winter days and nights. Come to think of it, could do with some of it now as temperatures in the UK hit minus 2. In May. Madness!

So I love how pleasingly chunky these knits are complete with some boiled wool bags that would make great supermarket totes (I bring totes with me just to carry heavy things like potatoes…which I eat a lot of in cold times…). I’m not fussed about making myself look a little bulky so long as I’m toasty…


Another chunky knit is this plaited cape that looks incredibly soft…

Camel. Check. Cape coat shape. Check. Oversized check. Check, check and double check!


For a slightly more youthful look that is a toned down version of the amazing ensembles Patricia and Tereza were wearing, these houndstooth shifts paired with bubblegum coloured quilted parkas are just the ticket…

More popping colour with this reversible jersey/parka coat that can be either matt or shiny if you wish…

This is the sort of knit that won’t really keep you warm but is quite louche and sexy with the open sides… I’d wear it with a sheer body underneath…

And for the guys? Fair Isle in true blue. Just what grandma prescribes…

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