The economic crisis has aggravated the crisis in the world of work, leading to dramatic situations in many parts of the planet but especially in Europe. Young people today are the hardest hit: At present they are nearly 3 times more likely to be unemployed than their adult counterparts.
United Colors of Benetton launches Unemployee of the Year, a new global communication campaign to support non-employed youth. To raise the awareness on youth non-employment issue, Benetton launches an online contest to sustain 100 projects, submitted by young non-employed people between the ages of 18 and 30, they are free to submit outlines of projects within the UNHATE Foundation mission that would create a social impact in their community. The project is to be submitted to the UNHATE Foundation website and will be voted by the online community.
United Colors of Benetton wants to send a positive message of hope to celebrate the ability of young people to find new, intelligent and creative ways of facing the problem of unemployment and finding their own unique solution.
Today’s generation testifies that being non-employed doesn’t mean being useless, lazy or an anarchist. It is a social problem; politic, recession, the rise of tuition fee and country’s debt problem. A generation that is fighting for a less temporary future in a different way. Contrary to common misconceptions about being young and non-employed, their smart, creative and inspiring working experiences do not compromise their dignity.
This communication project will run globally, in print and virally, through photographs and videos, using social media and an ironic approach to facilitate the involvement of young people who can help face the global problem of unemployment.
For further information, please visit www.unhatefoundation.org
Please help the youth.
Kit Lee, Style Slicker