Style Legislators

by United Blogs of Benetton on: March 4th, 2010

Being selected for the Benetton It’s My Time is special. Twenty winners means one model for every 50 minutes in the day. One model for every 350,000,000 people. That’s a lot cooler than being one in a million.

But what will make the winners special isn’t just being different. It’s being the same. They will represent people like them for all the world to see. If you’re chosen it’s like being one of the style legislators. You’ve been picked to show us what the future looks like. It’s a new kind of democracy. Style democracy.

This is a campaign that will help change the world because its another new way of doing things. This is do it yourself modeling. A new idea for a do it yourself world. Once writers were dependent on publishers to get their work out in the world but then the Internet made it possible for anyone to write a blog and get an audience without being discovered by any expert. The same happened to music. Every creative discipline and almost every business has been affected by a technology that naturally eliminates the middle man.

You know the middle man. The guy in the suit with the face you can’t quite remember. The middle man, more often than not, was always the problem. The guy who thought he knew it all, and for that reason thought he deserved most of the money.

But now you don’t have to wait to be discovered. You can discover yourself. What is it about you that makes you special. What is it about you that makes you everyguy or everygirl. It’s not just about your face, it’s your story. We want to hear your story. And all of those stories add up. One of these days we might all understand one another.

Glenn O’Brien


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 Express Yourself

by United Blogs of Benetton on: February 23rd, 2010

Something more than a smile

It seems to me that beyond the pouty posing, obvious styling, 100 watt smiles that people have been uploading, there are more than plenty who have also been making the effort to present their profile in the most unique way possible be it through the way their imagery is shot, how they put things together or how their joie de vivre is put across.

I can only assume that Maarineee is an exclaimed version of Marine, which she pretty much conveys with her classic Breton striped tee that whilst is a bit of a French national dress cliche, always comes up trumps in my book for its sheer simplicity. I also love her different polaroid effects that she’s presented in her profile.

  • Bas


    22-year-old guy

There’s much to be said for Photoshop playfulness and Bas has presented himself as a postage stamp, a compiled collage of photos, a negative film strip and a comic book strip. It may be image theatrics but at the very least we get that Bas is indeed ‘fun-loving’.

  • Hanul


    23-year-old girl
    Korea, Republic of

Hurrah for the animated GIF! There’s something very old-school about seeing animated GIFS especially with all the Flash animations etc, but I’m wholly grateful in the case of Hanul as she zips through different head/face accessories in super fast speed as well as running and jumping for joy in the rain with a clear umbrella.

  • Crystal


    16-year-old girl

I’m trying to figure out how Crystal managed to perfect this slanted half-green, half-pink lipstick effect that really accentuates her rosebud mouth. Did she use some sort of a make-shift lip ruler? Oh and miming to ‘Papa’s Got a Brand New Bag’ seems to be the surefire way to instant cheer I think.

Style Bubble


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 What style means to me

by United Blogs of Benetton on: February 16th, 2010

Is It Your Time? The good people at Benetton would like to think so…

They have launched a global casting competition entitled ‘It’s My Time’ – simply upload your picture with some snappy words to let the world know a bit about you and BOOM!
You could become the next Benetton model, fly to New York and get paid for the privilege.

Blogs have made people on the street the new style icons with legions of fans eager to get inspired – just look at The Sartorialist, Garance Dore and Jak & Jil or Tavi, Rumi and Gala.

It seems like a natural progression to make the next face of Benetton an internet find. Scouted via the web, chosen online, viewed by millions and a lot of fun along the way…

So, onto the question in hand – what does style mean to me?

1) Not relying on designer labels

2) Writing a hand-written thank you card

3) Not loosing your temper

4) Speaking to your mum regularly

5) Being able to speak another language

6) Car boot sales and/or flea markets

7) Cashmere

8) Manners

9) To always have a good book on the go

10) Home-cooked pierogi


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