Funny Faces

by United Blogs of Benetton on: June 1st, 2010

Finally I have got round to editing this video footage I did at the It’s My Time campaign shoot in New York back in April. It seems like such a long time ago but as soon as I started editing the video, those personalities of the winners came flooding back.

I actually had this song in mind as soon as I got to the shoot and saw their vivacity and enthusiasm pouring out. The song is from the 1957 film Funny Face starring Fred Astaire and Audrey Hepburn and at one point during the track you have to imagine Astaire’s shimmying tap dancing moves. It also helped that I got everyone to pull a ‘funny face’ of their own but obviously the meaning of the song transcends that of just having a purely ‘funny’ face and of course, the message is that there are no finite definitions to the word ‘funny’ – especially when applied to a face…



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 Hanging On By One Fine Thread

by United Blogs of Benetton on: May 6th, 2010

When I spoke to one of It’s My Time‘s UK finalists, Soraya, she was very proud to point out that her style was very much influenced by her Ghanian roots.

I was really inspired by the fact that she actively supports Ghana artisanal crafts by going back regularly to have clothes made up or to buy pieces of locally made jewellery.

It almost puts my own complete disconnection with local artisans in Hong Kong where I’m originally from completely to shame but then again, they’re two entirely different cultures.

Which brings me to jewellery connoisseur Anna Haber’s venture One Fine Thread, a website which aims to highlight the global traditions of craftsmanship and ancient skills that are slowly becoming extinct due to the rise of mass production.

After encountering bushmen of the Kalahari in Botswana (through the model Lily Cole funnily enough!), Haber wanted to create awareness of the Bushmen and their specific craft of jewellery made out of ostrich egg shells. The range entitled the ‘Desert of the Kalahari‘ was quickly snapped up by super boutiques such as Dover Street market and shot for Vogue. The new collection shown here photographed BEAUTIFULLY by photographer Boo George, is a collaborative effort between jeweller Sabine Roemer and the Bushmen.

By applying traditional techniques to a fashion-led collection, comes a stunning alchemy that really showcases the ostrich egg shell beads which are coloured by frying and roasting. Porcupine quills are also used as well along with more conventional materials like silver, velvet and satin to make these beautiful pieces that I would wear in a heartbeat.

I may not have reconciled my own problems with incorporating my own culture into my personal style in the same way that Soraya has but I’m definitely intrigued by the fusion of age-old tradition of global cultures together with contemporary fashion as exemplified perfectly by One Fine Thread’s ventures.

Style Bubble


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 The best of IMT – by Style Bubble

by United Blogs of Benetton on: March 31st, 2010

Ok, so it’s a bit of a cop out to be patriotic and start searching through the profiles submitted from the UK. That said, 5000+ pages worth of profiles is a lot to sift through so I thought I’d narrow it down a little and pick out my personal best from this ickle island of ours…


Jessamine has already taken it into her own hands at creating a Benetton advert quite endearing. I love the natural qualities that shine through her photos. Apparently, she can “act, dance, write, paint…” and she wears Benetton jumpers. Yipeeeee!


Ida clearly has a love of the dramatics looking at her photos. It’s quite strange yet amazing that she manages to convey a different persona in every picture.

  • IDA


    26-year-old girl,
    United Kingdom


You can’t beat a good smile and Andrea has a pretty infectious one. There’s a modern Louise Brooks vibe going on too which I love.

  • andrea


    18-year-old girl,
    United Kingdom

joshua karl

I’ll commend Joshua Karl if he has indeed styled himself as there’s this striking contrast between the debonair and playfulness in his attire.

emma low

Emma Low had me with her panda bear costume and the cute cropped hairstyle that I myself could never pull off.

  • Emma Low

    Emma Low

    20-year-old girl,
    United Kingdom

Style Bubble


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 The best of IMT

by United Blogs of Benetton on: March 19th, 2010

Here’s my list of favourites. What do you think?

Yanot is 24 and from Russia.
She was in my round up a few weeks ago and has such an arresting look that she was the first person that came to mind when compiling my top five.
She looks so cool but sweet at the same time; a difficult combination to merge and yet somehow she does it so effortlessly. I feel like she probably doesn’t even know how cool she is. I’d love to photograph her for sure.

  • yanot


    24 years old, Russian Federation

Iouanna is 15 and also from Russia.
There is nothing in her ‘about me’ section but really don’t the pictures just say it all? She has such an intrinsically beautiful style; very gentle and ethereal. Love all these shots too. The pictures she has chosen to represent her style speak volumes. Everything just seems so soft and peaceful – I can almost hear a Norah Jones soundtrack in the background…

  • iouanna


    15-year-old girl, Russian Federation

She reminds me of Georgina Jagger with those red lips and Lou Doillon in the others; what more can I say! Again, I love the photos she has chosen to represent her style. It’s all so French and chic.

How can you not love her! I don’t think I’ve ever come across someone so groomed – it may not be to everyones taste but you’ve got to hand it to the girl, she looks immaculate.
No roots, not a hair out of place, beautiful clear skin, precise make-up etc. She looks fun.

There aren’t many photos on her profile and the ones that are there are all quirky crops and sneaky peeks; it all leaves me very intrigued. I like the fact that she is only allowing us to see parts of her, a little glimpse here and a little look there. You can see that she is beautiful and then there is that giant tattoo – POW! I mean look at it. I’d love to know what it is.

  • Drica


    30-year-old girl, Brazil



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 Style Legislators

by United Blogs of Benetton on: March 4th, 2010

Being selected for the Benetton It’s My Time is special. Twenty winners means one model for every 50 minutes in the day. One model for every 350,000,000 people. That’s a lot cooler than being one in a million.

But what will make the winners special isn’t just being different. It’s being the same. They will represent people like them for all the world to see. If you’re chosen it’s like being one of the style legislators. You’ve been picked to show us what the future looks like. It’s a new kind of democracy. Style democracy.

This is a campaign that will help change the world because its another new way of doing things. This is do it yourself modeling. A new idea for a do it yourself world. Once writers were dependent on publishers to get their work out in the world but then the Internet made it possible for anyone to write a blog and get an audience without being discovered by any expert. The same happened to music. Every creative discipline and almost every business has been affected by a technology that naturally eliminates the middle man.

You know the middle man. The guy in the suit with the face you can’t quite remember. The middle man, more often than not, was always the problem. The guy who thought he knew it all, and for that reason thought he deserved most of the money.

But now you don’t have to wait to be discovered. You can discover yourself. What is it about you that makes you special. What is it about you that makes you everyguy or everygirl. It’s not just about your face, it’s your story. We want to hear your story. And all of those stories add up. One of these days we might all understand one another.

Glenn O’Brien


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