Being selected for the Benetton It’s My Time is special. Twenty winners means one model for every 50 minutes in the day. One model for every 350,000,000 people. That’s a lot cooler than being one in a million.
But what will make the winners special isn’t just being different. It’s being the same. They will represent people like them for all the world to see. If you’re chosen it’s like being one of the style legislators. You’ve been picked to show us what the future looks like. It’s a new kind of democracy. Style democracy.
This is a campaign that will help change the world because its another new way of doing things. This is do it yourself modeling. A new idea for a do it yourself world. Once writers were dependent on publishers to get their work out in the world but then the Internet made it possible for anyone to write a blog and get an audience without being discovered by any expert. The same happened to music. Every creative discipline and almost every business has been affected by a technology that naturally eliminates the middle man.
You know the middle man. The guy in the suit with the face you can’t quite remember. The middle man, more often than not, was always the problem. The guy who thought he knew it all, and for that reason thought he deserved most of the money.
But now you don’t have to wait to be discovered. You can discover yourself. What is it about you that makes you special. What is it about you that makes you everyguy or everygirl. It’s not just about your face, it’s your story. We want to hear your story. And all of those stories add up. One of these days we might all understand one another.