Style Tribes

by United Blogs of Benetton on: April 10th, 2010

So we’ve looked at the virtues of being cool in one city and square in another but what about the confines of your home town? How does your look go down in your neighborhood compared to that of a couple of miles away?

I feel and look at home in London’s Notting Hill and Kensington but if you put me in Shoreditch I stick out like a sore thumb – my clothes are too safe, my hair is too plain and I just don’t look like I belong. If I’m in Knightsbridge I’m not shi shi enough and as for me in the country apparently it’s obvious I am From London. I was up in Newcastle a few weeks ago and because I don’t wear much make-up you could spot me a mile away. Style Tribes – each to their own. As long as you’re comfortable in your own skin it doesn’t really matter does it…

Here are a few examples of people I have shot that in my opinion are great ambassadors for their neighborhood, the question is can you guess where they live by the way they dress?




Dani and Annette



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 Seeing patterns everywhere

by United Blogs of Benetton on: April 10th, 2010

I’m one of those hyper-observant people in a way where it becomes almost like a nervous tick because in everything i see, I might spy something that makes it aesthetically interesting.

This could be cracks in pavements, broken glass, typography in old signs. Sadly, I’ve never put my eye to any good use given that I stupidly don’t document these occurrences where I see some form of beauty.

Thankfully, there are diligent people out there that have enough patience to go around for all of us. Which is why sites such as Patternity exist. Founded by art director Anna Murray and textiles designer Grace Winteringham, they have put together an online resource which is a scrapbook of everything and anything where a discoverable ‘pattern’ can be seen.

In buildings, interiors, cult/couture fashion, vintage materials as well as daily discoveries, patterns are all around us. I’m thinking more than a handful of creatives would get a thorough kick out of Patternity’s wonderful free-for-all resource.

It goes without saying that a lot of the things that Patternity unearth also seem to run in tandem with a lot that is going on within fashion which is why I’m most excited that they will be opening an e-store selling carefully selected vintage pieces that are of course patterned. A taster of these vintage pieces can currently be seen on Supermarket Sarah‘s paternity wall.

Patternity will also be presenting an exhibition as part of the Land of Kings festival in Dalston in East London celebrating the vibrant and creative scene of this cool pocket of the city. ‘The Tapestry of Dalston’ brings together Hackney-based creatives such as illustrator Colin Henderson (has worked for brands like Nike and Urban Outfitters) as well as Daniel Brereton who has worked for bands like Late of the Piere and These New Purtians. Weighing in from a fashion perspective, Audrey Roger will also be exhibiting having worked for Chloe in Paris.

Patternity presents A Tapestry Of Dalston at The Print House Gallery, 18 Ashwin Street, London E8 3DL from the 24th April until the 4th May.

Style Bubble


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 Style and the City

by United Blogs of Benetton on: April 3rd, 2010

All this talk about style has got me thinking about what it means to be stylish in a particular city…Can you be stylish in Milan but fall flat on your face in London with the same look?

Is it possible to be stylish in one city and not in the next? I’m from London, could definitely be more stylish – no, I’m not being all British and modest here, I really could do with having a bit more style in my life, but on the whole I scrub up okay.

In London I even get compliments and have been known to be photographed for the odd street style blog here and there but (of course there is a but) when I am in Brooklyn, for example, I feel like a square.

In Paris, I am not chic enough and in Milan not sexy enough.

Does that make my ‘look’ London-centric or am I just being silly?
Answers on a postcard please…



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 What Does Style Mean To Me

by United Blogs of Benetton on: March 22nd, 2010

Style. It’s a word that gets bandied about a lot: I wish I had her style, she’s so stylish or …in the style of for example. Is style just a matter of looking good or being pretty? Of course not; it’s about so much more than that but to actually pin-point what style is, to really quantify the word is a matter of personal opinion. So on to me and my opinion: someone head to toe in designer clothes with immaculate make up and 500 dollar highlights (you know the type of lady I mean, every city has them) is what the term style over substance was invented for.

And what about the girls who have to have the handbag of the season, or the apartment with the right address? So you have a girl with the apartment, the clothes, the bag AND the highlights but of course this doesn’t guarantee style.

To be beautiful is not enough, to be rich is not enough but to be happy and comfortable with who you are, THAT to me is style (and of course a cool look won’t hurt either!) I guess what I am trying to say is that style is not entirely about how you look, it’s about who you are and what you choose to do with your time.

Yes, Chloe Sevigny and Erin Wasson have bucket loads of style but so does my seventy year old neighbour Maria who baked me a cheese cake yesterday because she thought I might like it. Thank you Maria!
Here are some photos that I have taken of people (for my blog) that I believe have true style:





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by United Blogs of Benetton on: March 17th, 2010

I’m lucky enough to have photographed a lot of really cool and stylish people for my blog.
They may all have very different vibes going on but they all have one thing in common: buckets of style. Here are a few of my favourite photos.


SASA THOMANN: senior fashion editor of Elle


FIONA DEFFENBAUGH: designer and founder of Black Pearl Boutique


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 Flower Power

by United Blogs of Benetton on: March 11th, 2010

There have been a disturbing abundance of entries where baring flesh seems to be the preferred method of grabbing attention which isn’t exactly thought provoking.

Yet, Mary Benjamin from Mexico in her ditzy floral print bikini set seems to be chanelling an attitude that isn’t screaming Look at my bod! and clicking through to her profile, it turns out she has a penchant for a plethora of florals.

It’s Paris Fashion Week at the moment and the French brand Cacharel, famed for its use of Liberty print florals has just been given a slick makeover in its A/W 10/11 collection that unleashes new life into a pattern that can look tired.

I’m thinking Mary Benjamin might also enjoy having a gander at the pieces.

Style Bubble


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 Style Legislators

by United Blogs of Benetton on: March 4th, 2010

Being selected for the Benetton It’s My Time is special. Twenty winners means one model for every 50 minutes in the day. One model for every 350,000,000 people. That’s a lot cooler than being one in a million.

But what will make the winners special isn’t just being different. It’s being the same. They will represent people like them for all the world to see. If you’re chosen it’s like being one of the style legislators. You’ve been picked to show us what the future looks like. It’s a new kind of democracy. Style democracy.

This is a campaign that will help change the world because its another new way of doing things. This is do it yourself modeling. A new idea for a do it yourself world. Once writers were dependent on publishers to get their work out in the world but then the Internet made it possible for anyone to write a blog and get an audience without being discovered by any expert. The same happened to music. Every creative discipline and almost every business has been affected by a technology that naturally eliminates the middle man.

You know the middle man. The guy in the suit with the face you can’t quite remember. The middle man, more often than not, was always the problem. The guy who thought he knew it all, and for that reason thought he deserved most of the money.

But now you don’t have to wait to be discovered. You can discover yourself. What is it about you that makes you special. What is it about you that makes you everyguy or everygirl. It’s not just about your face, it’s your story. We want to hear your story. And all of those stories add up. One of these days we might all understand one another.

Glenn O’Brien


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 What style means to me

by United Blogs of Benetton on: February 16th, 2010

Is It Your Time? The good people at Benetton would like to think so…

They have launched a global casting competition entitled ‘It’s My Time’ – simply upload your picture with some snappy words to let the world know a bit about you and BOOM!
You could become the next Benetton model, fly to New York and get paid for the privilege.

Blogs have made people on the street the new style icons with legions of fans eager to get inspired – just look at The Sartorialist, Garance Dore and Jak & Jil or Tavi, Rumi and Gala.

It seems like a natural progression to make the next face of Benetton an internet find. Scouted via the web, chosen online, viewed by millions and a lot of fun along the way…

So, onto the question in hand – what does style mean to me?

1) Not relying on designer labels

2) Writing a hand-written thank you card

3) Not loosing your temper

4) Speaking to your mum regularly

5) Being able to speak another language

6) Car boot sales and/or flea markets

7) Cashmere

8) Manners

9) To always have a good book on the go

10) Home-cooked pierogi


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